What makes a web site successful is creating a functional yet visually appealing design that will render identically on all browsers, maintain an acceptable download time, rank well in search engines and will serve as an extension of your company image.
The web should not serve as a platform that merely provides visitors with information about your company. It's a way to expand and build new revenue streams, cultivate marketing initiatives and sell your products to a global market. When deciding to design, or redesign, a web site a calculated return on this investment should be a priority. Simply building a web site to have a web site will leave you with an unjustified business expense you will regret. There are different ways in which a web site can yield positive returns, and its our job to find them.