Being able to find a cohesive balance between the message and the design is critical to success in advertising. Building a brand through printed media is a necessary cost of business. This can include a virtually endless array of items ranging from magazine advertisments to more rudimentary branding such as business cards and letterhead.
When creating an advertising campaign you should ensure that each step is aligned with company perception you are trying to create. Advertising and branding are built on not only repetition, but creating innovative and original ways of generating the repetition.